In 2015 Phoenix, Ariz. native, Juan Ojeda, had a vision – to purchase a taco cart and serve the best tasting carne asada tacos in town. An ASU graduate and local food junkie, Juan has always had an acquired taste for street tacos, especially carne asada. After eating numerous authentic tacos throughout the years (some that he loved and others that he wondered how they were still in business), he began grilling his own secret street tacos and eventually decided to take his passion to the next level, and share his tacos with the Valley.

Within the first month of business, Taco Head became the talk of the west side of town when it came to authentic Mexican street tacos